Marketing Manager 

Upway is a very early stage startup supported by the most prestigious investment funds such as Sequoia Capital and Global Founders capital (Rocket Internet). It holds an exceptional team of talented people who thrive in fast paced environments and who are dedicated to the mission: Making electric mobility accessible to everyone by having a positive impact on the world.
Upway is hiring a Marketing Manager for Germany. The Marketing Manager role is an exciting role within the marketing team where you have to get our customer product and brand off the ground in Germany, with the end goal to make the Upway Brand emerge in Germany while driving qualified traffic to our customer website.

What the role entails

  • Drive traffic to our website through tactical and long term marketing investments.
  • Build the Upway Brand in Germany
  • Position our value proposition and consumer messaging through all the customer channels
  • Coordinate efforts with Ops & Tech to better integrate Marketing touch points through the lifecycle
  • Be the voice of our customers!

What you will need

  • Strong academic background
  • 2-5+ years of experience in Marketing, Product or Media
  • A creative marketing mindset coupled with an understanding and a passion for emerging trends
  • Autonomy and ability to operate in high pace environments
  • Negotiation skills to strike key partnership opportunities
  • Excellent communication skills, both written and oral
  • Fluency in English and Germany. Other languages are a plus


  • You will receive equity shares in the form of stock options
  • You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
  • You’ll work in a fast paced environment, where we favor quick decision making and getting things done
  • You’ll work with a cool product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics. 

About Upway

At Upway, we are making electric mobility accessible to everyone. We are building the largest marketplace for reconditioned e-bikes, offering consumers the widest choice of ebikes, at a great price and with the peace of mind of professional reconditioning and warranties.

By executing fast on our mission, we will accelerate the transition to greener ways of moving around, whilst reducing the amount of waste as we extend e-bikes’ lifecycle. We are excited to bring this vision to life and to play our part in addressing some of today’s biggest environmental challenges.

Are you the candidate we seek?

Then please reach out to:

Recruitment Business Partner

Frederik Scharffenberg-Kjær


DK: +45 31 51 31 54